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What is Offshore Web Development?

September 25th, 2018

In this time squeezed scenario, who doesn’t want to gain optimum profits? It is possible! Only, we need to be little vigilant about the happenings with IT market. Offshore software development is catching up nowadays like wild fire in IT market.

The word offshore software development suggests the method of outsourcing the work or projects to some offshore countries. As it indicates software is developed by a company of some other country then it is recognized as offshore software development. The procedure is acknowledged as outsourcing of software development. The basic intention behind this is to make profit out of restricted funds.

Offshore product development services have the lion’s share on the international platform of the world. This mounting technical market provides you with all the profits to inflate your business to a zenith, amplifying your net profit. It has become a forced feature of IT companies to provide pioneering and the most current inventive solutions for the clients with pace and ace. Abundant opportunities make you grow in the customized market of software and website development areas. The market of web development services has carved a niche across the world.

IT companies are reaping excellent profits with their effective efficiency in custom software development, web application development, ecommerce software solutions, outsource help desk support, consulting and global staffing. These companies have pools of dedicated and devoted expertise. These expertise offer client -centric, economical and most satisfying solutions globally.

Are you looking for a company to hire offshore software development services in UK? Not to worry, there are number of companies logging on the internet, Silver Touch Tech is one of them. You need to choose the company suiting your time and budget as well. User friendly internet has made it very easy to find companies which offer custom web development and implementing outstanding e-commerce and CMS solutions. In this technology obsessed market you will get the best deserving sure shot results. Visit silvertouchtech.co.uk for more services.

3 Common Website Design and Web Development Mistakes That Can Cost You Business and Profits

September 24th, 2018

If your website could produce thousands of dollars in sales for you every month, what would it be worth to you? We all know about the explosive growth of the Internet, how it is responsible for billions of dollars in revenue and how it has changed the way that people do business. Even senior citizens are getting online to search for information as well as products and services. But most businesses are not getting on board in an effective way.

I’ve been in the web development and marketing business for about ten years and in that time, I’ve witnessed enormous changes – things like pay-per-click advertising, relevant search marketing, online banking, elearning systems, directories, eCommerce and multimedia, to name a few. It is now possible to do business all over the world right from your home because of the Internet. There are days when I sit in my nightgown and have an online meeting with someone in India or Russia. Each of us shares relevant files in our computer that allow us to do business together. I believe we have just begun to experience the Internet’s powerful growth.

What I have noticed is that most people don’t know how to make money with their websites. Even business people who can benefit the most from their website, may trust a high school or college kid with no knowledge of web design or Internet marketing, to build their most important and powerful marketing tool. Even if they choose a web development company and pay big bucks, it is no guarantee that their site will get results. The only way to assure that a website produces a significant return on investment is to treat it as the core marketing product – the central part of a marketing system that can automate and leverage sales.

I would like to share with you 3 of the biggest mistakes that businesses make with their websites and other marketing products: 1. Mistake #1: Ineffective copy

A website should have a clear message that gets and keeps the visitors attention. It has to readily answer the question, “What’s in it for me?” A common mistake is to put massive amounts of copy on a page without any headlines, sub-headlines or clear organization in the message. The copy goes on and on, making it hard to figure out what the site is about, let alone what the visitor should do with the information. How long do you think that visitor will stick around? Not long I can assure you. They’re gone pronto, never to return again. The copy should compel the visitor to want to learn more. The visitor should instantly feel that the subject relates to them, clearly defines their problem and offers the best solution. The copy should share something about the company. People want to know and trust who they are doing business with. They don’t care what you say until they know who you are. The copy should include an emotional component – people make decisions because of their emotions. The copy should include stories or examples as well as facts. What will be remembered are the stories with an emotional charge. Testimonials are one of the most effective methods of sharing a story with an emotional component. John Smith testimonial for instance, might talk about how his life was in the toilet before he discovered product X. He started using this amazing product and within 3 months, he was on top of the world – it was the answer to all of his prayers and so on. That’s what will get people hooked on your copy. Your copy should set you apart from your competition. You don’t want to blast the reputation of others but use this opportunity to visually show how you are different. One of the best ways to do this is to display a chart with 3 columns. On the left is a list of all your services. Across the top is a column for ‘other companies’ [your competition], and next to that column is your company. You would show a check mark in your column for each item listed on the left that you offer. (All the items should be checked or you shouldn’t include them in the list). Your competitor’s column would show some checks but also some areas unchecked and some with question marks. This visually allows the visitor to see that you are their best choice.

Use keywords in your copy that will allow your target market to find you through search engines, blogs, article submissions and e-zine publications. Use software that will help you to choose keywords that are being searched in significant numbers. Google and Yahoo also have free tools for keyword selection.

2. Mistake #2: Failure to Include an Opt-In Email Subscription Form. If you’re not using your website for lead generation via an opt-in email form, you’re losing a huge opportunity. These are some important points that relate to building your mailing list:

  • Building a list of people who have come to you site allows you to stay in touch with those people, build a relationship, establish yourself as an expert and solve their problems. This is critical to the success of your business – something that most people miss.
  • Put your form as close to the top right as possible. This has been shown through research to be the best location.
  • Never use a weak message like ‘join my newsletter’. Why would I do that? Give me a reason to subscribe and give me a bonus for doing it – a free gift that I can get instantly as soon as I join. The bonus could be a free report, audio of your teleclass or a coupon discount for a product you wish to sell.

3. Mistake #3: Unprofessional Website Design Does your website look like it was created by a professional or does it look like you did it yourself. An unprofessional design can give a message to your audience that says, “your website isn’t professional and that probably is a sign that your services aren’t professional either.” Here are some tips that will help you to have an effective website design:

  • The content should be formatted so that it is easy to read and organized into important sections. Remember those headlines and sub-headlines.
  • The navigation should clearly specify the content areas and should be consistent on every page. You should not have to hit the back button to find a page or move around. There is nothing more frustrating than getting lost on a website because of the navigation.
  • Make sure the links all work.
  • Make a template from your design that is applied to all the pages. Use your template and include files to make changes to one file that automatically modifies all the appropriate pages.
  • Use colors that appeal to your target market. This is a subject for another article. I will just mention here that some colors are offensive to certain cultures. Colors like blue have universal appeal, especially for sites directed to a corporate market.
  • Use font sizes and styles that are easy to read and pleasing to the eye. Avoid scripted fonts except in graphics where they are used minimally. Use universal fonts that everyone has loaded on their computer. If you don’t, the font you choose will be substituted on a computer that doesn’t have that font. I personally like Verdana and Arial the best for the web because they are clean and easy to read.
  • Use plenty of cell padding around text and images. Avoid cramming things together and putting them close to the margins.
  • Make sure that the design takes your eye to important areas of the website. Can you easily identify important content or is your eye going all over the place?
  • Whether your web site design is a fixed size or a percentage of the screen, be aware that more people now have bigger monitors with higher screen resolutions. The design that looks great on your monitor make look like an eyesore on other monitors. Designs should be tested across browsers and in different screen resolutions.
  • Test everything on your website. Check every page and every link. Look for any design issues. Correct all spelling and grammatical errors. Complete contact and email subscription forms to make sure they work. Don’t assume your webmaster has done this. It is also a good idea to check that forms work periodically as problems can mysteriously arise, particularly if there are changes on the server. If you are getting a steady stream of inquiries and sign-ups, you will know that things are working just great.

These important tips will help you to design a more effective website – one that is the core piece of your marketing system. I want to caution you that the old expression, “You get what you pay for,” is not always true when it comes to website development. You may pay a high price only to find yourself with a weak and ineffective website that has to be redesigned. Make sure the professionals you choose have an in depth knowledge of Internet marketing and exceptional copy writing, website design and development skills. Make certain that they know how to use the web effectively for creating a marketing system. This system is what will give you the opportunity to profit enormously. It will change your business and most likely change your life.

Benefits of Choosing a Local Web Development Business

September 23rd, 2018

Most people who want to sell products on the Internet employ a web developer to create the website they use for their online business. Sometimes, these business owners will seek out offshore freelancers who are willing do the work at a much lower rate. Even though you may end up with an excellent website, you should be aware of the possible consequences of choosing price over substance. You may soon realize that it would be in your best interest to go ahead, pay a little more, and support a business locally. When you choose a local web development business, you will always have the opportunity to directly work with the web developer or developers.

By choosing to support website development in Australia, you will receive personal attention that you may not receive if you choose to take your business offshore. This is especially important for those individuals who like to be face-to-face while attending to their business. This results in trust being developed between both parties that can be beneficial for the business relationship. If you maintain a personal connection with your website designer, your website will turn out more tailored to you and your business needs. By working together, you will also know that you are not being scammed which unfortunately is a common occurrence on the Internet these days.

A local web development company will fully understand the locality as it already knows the local customers that need to be targeted, areas where you operate, and your local competitors. Every culture shares some common experiences and stories, and only a local web development company can relate those experiences through your business on the Internet.

There are numerous economical means to communicate with people around the world, but some find that they run into the common obstacle of trying to understand someone who does not share their language. When you choose to do your website development in Australia, they will likely speak your language and there will be a variety of ways to contact your designer. There is also a sense of reassurance in being in the same room with a designer when you are working out the details of how you would like your website. You are able to point out any discrepancies between the designer’s and your visions immediately. Another problem with working with someone on the other side of the world is the time difference. Usually when you are awake, they are asleep and vice versa. When hiring locally, you will know for sure what the company’s business hours are and that they will be open when you are available.

Another good reason to choose a local website development company is that it will help boost the local economy, which in turn may create more business for your company. If you own a business in your community for which you want to create a website, your best bet to find a website designer who understands the psychology of your target demographic is to hire locally. Many people feel more comfortable dealing with a business that they know is local. A great way to let your potential customers know that you are a local business is to add a little regional spice to your website, whether it be through the pictures included in the site or the layout and colors used on the page. This is often important in areas related to website design such as Search Engine Optimization or SEO.